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BOOST TRAFFIC AND SALES WITH Online Store

Best practices of Online Store for your needs

Brand Marketing Services

We provide high quality services of Brand Marketing. It’s include:

  1. Differentiate from the competition
  2. Target the right people effectively
  3. Communicate your story consistently
Brand Discovery.

Every brand strategy begins with a deep dive to uncover key information about your business model and process. Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind what you do. We define what, how, and why so that the strategic direction and identity aligns with business goals and the needs of your customer.

Competitor Analysis.

In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.

Target Audience.

The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the exact people you want to be speaking to succinctly with all your brand communication.

Brand Messaging.

Your business needs concise and impactful brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About page (which studies show is one of the most visited pages on a website). All of these brand statements allow you to work from the same playbook when defining strategies and tactics to grow your business.

Brand Voice.

Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality. In addition, we show you how your brand’s tone can change depending on the type of message and the audience being targeted.

Customer Journey.

You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the lifecycle. The mapping of this customer journey helps you define and develop content for each stage of the decision-making process. It ensures that their path leads to sales and retention.

BRAND IDENTITY

Brand Naming.

A great brand name starts a conversation and invites further inquiry. You have a solid business idea, product line, or professional service offering, but need help developing the ideal company name. Our process produces a memorable brand name that becomes your unique signature but allows for growth and expansion in the market.

Logo Design.

Your unique brand identity needs to be recognized by everyone. Following creative discovery, initial sketch concepts of a logo are produced. You will choose one of those concept designs to move forward with for refinement. One logo design will be finalized, with final output that can be used for all branding and marketing materials going forward. Along with a beautiful logo, we will develop an identity system to include colors, typography, and a pattern or icons specific to your branding.

Packaging Design.

Not only does your product need to be stellar, but great package design has a huge impact on the success of your brand. Using your brand guidelines, we will design a product package that excites customers and connects with them. Our brand packaging design solutions are simple, clear concepts that your audience will easily understand–with the wow factor you’re after.

Brand Style Guide.

You need to ensure that your branding is used consistently throughout all communications and collateral moving forward. This guide nicely packages everything up and captures your branding so that it is understandable and scalable. Not to mention, it helps all team members stay aligned with who you are and why you do business. We document your brand purpose, voice, logo usage, identity system (colors, fonts, patterns), and application of brand identity across different areas.

Website Design.

Great web design is fresh, clean, and simple—and more importantly, it converts. The key to lead generation and conversion on a website is contingent upon helping people achieve their goals quickly and effectively. We create a delightful user experience for your audience, but with a focus on your business values and goals. Our responsive web design & development will ensure your business can be accessed from all desktop and mobile devices. Whether you need a small business website or ecommerce solution, delivering an amazing user-centered experience is a challenge we don’t take lightly.

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