Page Titles and Meta Descriptions: Writing Articles For the Search Engines
Meta descriptions and Page titles are what web surfers use to determine your site from others. I’m sure that you are already well aware of the benefits that you can obtain by using proper keywords, but there are other ways on how to make your keywords more interesting and professional to the reader.
The structure of your page should be apparent from the content it contains. There is no point in making your readers struggle to understand the basics. A good page title and meta description will help your reader to make out what your site is all about.
Search engines like websites that are organized well. The more information on your site the better. If your page titles and meta descriptions are too long, your reader will not even try to understand what your page is all about. So be mindful and be concise.
Your meta description or title should catch the visitor’s attention and provide him with a lot of information. When writing your text do not put too much emphasis on keywords because keywords should be emphasized as much as possible so that people can easily find your website. Your visitors will most likely look for keywords on your page titles and meta descriptions.
Use keywords to categorize your site’s content. The more appropriate keywords will lead to a higher ranking of your site.
In order to increase the traffic and increase the number of your hits, you have to be active on the internet. Remember that search engines rank your site with every click that your visitor makes. The better quality the content that you have on your website the more Google, Yahoo, and Bing will want to rank your site.
You can also use your page titles and meta descriptions to direct your readers to your website. The title and description will always give your readers enough information about where they can go to find more information about your site.
To help you with this, you can write short copy that will direct your readers where they should go next. This is just a short sentence or two.
You can also provide a link to your site to your readers. This is a very effective way to increase the number of your hits.
Another technique to help increase the number of hits on your site is using social bookmarking. Social bookmarking is a method on how to promote your site to other people.
If you have any online resources on how to optimize your site, use them. Sharing resources with other people will help you get more hits to your site.
Use keyword phrases to make your site more interesting and relevant to the search engines. If you add some space between the words, the fewer hits you will get.