If you find yourself wondering what your SEO fixes should be, you’re not alone. It’s become increasingly difficult to get your website recognized and ranked higher for search engine results.
SEO is one of the most important things that you can do to increase your online visibility. In order to ensure that it’s effective, though, you need to prioritize your SEO.
The first thing you need to do is give some thought to your current web design. This is true whether you have a website already up or not. The main difference is in the keyword density on your page.
If you have too many keywords, it’s going to appear that your site isn’t professional enough for the search engines to rank you high enough. Likewise, too few keywords can result in your website being ranked low for similar phrases and this is counterproductive as well.
Your keywords should also be fairly specific. You don’t want to include too much detail in your titles and tags because that makes them more susceptible to being cloned by other websites that are trying to get your users to click on their ads. These websites might seem to be close in content, but they will simply copy and paste your content, resulting in duplicate content penalties.
All of your content should be high quality and relevant. By including informative and keyword rich content on your site, you’ll be able to rank much higher for specific phrases. Don’t be shy about placing keywords into the title and using them throughout the body of your articles.
As far as the quality of links to your site go, it has to be from well established and well known sources. Make sure you don’t click on links from places like bulletin boards and forums where no one can easily find you. You could end up with a penalty.
One thing you can be sure of is that Google will penalize you if you are not targeted for one particular keyword. You’re going to have to learn how to put as many relevant content into your website as possible. In a perfect world, you would be able to rank higher for the exact same keywords that you would target for a potential customer.
You can actually find out the right keywords to target for your web site using a tool called Google Keyword Suggestion. What you do is input the keywords that you want for your niche and Google will give you a list of possible phrases that your audience is searching for. You just need to follow the suggestions.
Some people who are new to SEO aren’t even aware of the importance of this. They assume that putting in lots of keywords and content will automatically rank their site high and it’s a common mistake.
In order to rank high in terms of quality, you can’t ignore the fact that you need to have some backlinks pointing to your site. There are several ways to get quality links from relevant websites. Link exchanges are an option, but you can also write articles or submit them to directories.
No matter what method you use, the bottom line is that you need to prioritize your SEO efforts to ensure that it’s effective. It’s also imperative that you give a lot of thought to your web design and make it as user friendly as possible.