We provide high-quality services for WordPress Optimization. It includes:
- WordPress SEO Services
- We’re The WordPress Experts
- Questions About WordPress SEO? Ask!
With a staff of 50+ in Akron, OH, we have WordPress SEO specialists and WordPress developers ready to help with you project. Give us a call and we’ll talk over your goals. We know your business is unique and will create a customized proposal just for you.
WordPress is the most popular CMS platform in the world and is still growing in popularity. WordPress does not require complete expert knowledge of PHP like Drupal or Joomla, but programming knowledge is required to make customizations. There are many pre-developed templates and plug-ins that can be used and depending on your goals these may or may not be a good option.
There are many SEO plug-ins for WordPress and these plug-ins do help, but do not do all of the work. One of the most popular plug-ins is Yoast SEO which makes optimizing your site easier. It is still important, if you’re looking to rank for major keywords, to work with an expert SEO company that can guide your business through the search marketing process. WordPress is open source, meaning code can be modified and customized as needed. The most popular websites that use WordPress are basic website and smaller content based websites.
Typical WordPress SEO Challenges
With WordPress, as with many platforms, the front-end design and code of the website can make a huge impact on the success of the SEO campaign. Working with a WordPress SEO company that understands development will allow them to be sure your theme is as search engine friendly as possible. Over the years we’ve seen some pretty bad themes that really hurt SEO efforts.
Choosing the right plug-ins can be a challenge. Depending on how your website was designed and the number of pages and posts on your site, different plug-ins may make sense. Also, remember even the best WordPress SEO plug-ins need to be configured and it doesn’t do the work for you, it simply makes it easier. Often people install a plug-in and think it takes care of everything. The reality is the plug-ins often merely give you the capabilities to now do proper SEO, but someone still needs to do it.
Breadcrumbs within WordPress can be difficult, especially if you’re looking to develop an eCommerce website using the WordPress platform. Be sure to discuss the breadcrumb issue with your SEO team and developers. Breadcrumbs can really help Google to understand your website and site architecture, so it is great to have them if you can. It’s very important your website is SEO friendly to begin with as it will make growing your organic traffic a quicker process.
How does a WordPress SEO campaign work?
SEO Audit & Analysis
If you have an established WordPress website, we’ll do a detailed SEO audit to determine what changes, additions, and modifications need to be made to boost your rankings and visibility in the search engines. We’ll identify long-handing fruit (easy to fix items) based upon your current keyword positions and what will make the biggest ranking impact in the shortest amount of time. We’re worked on hundreds of WordPress sites, so we know what needs to happen to boost your search engine positions.
Develop a Custom SEO Strategy
After we’ve analyzed the website, we’ll develop a custom WordPress SEO strategy. This strategy will be focused on your goals and based on your industry, competition, and current positions. No campaigns are the same and at OuterBox we tailor the overall strategy to your needs. We offer SEO packages that meet the needs of different budgets.
Monthly Technical Updates & On-Site Optimization
With a full in-house team of WordPress developers, we can easily make technical updates that will improve rankings. From changing basics such as title tags, header tags, and ALT tags, to coding pages to focus on featured Google results, our team can handle any development task. We’ll be sure to improve your sites internal linking structure, set up your SSL certificate (if needed), and get your on-site SEO in great shape. Also, if you need landing page development or custom programming, we provide those services in-house. We’re on-site SEO pros and will make your code easy for Google to read.
Ongoing Content Creation
Creating new content on a regular basis is an important page of an ongoing WordPress SEO campaign. Our SEO team will develop a content calendar built to rank for new keywords and also increase rankings for current keywords. It’s important to become an authority in the search engines and a well thought out, the well-developed content campaign will help to establish your authority position. We’ll also create content that can be posted on industry-leading blogs to build external links back to your site.
Learn More Below
In the video below you’ll learn more about optimizing blog posts and SEO tactics used on the WordPress platform. This guide will give you some insight into the pros and cons of the WordPress platform when it comes to ranking at the top of the search engines.